This policy includes GDPR from May 2018. If this information needs to change after Brexit, we'll look at this again. You may wish to check this page occasionally to ensure you are happy with any changes.

This privacy policy sets out how The English Cream Tea Company uses and protects any
information you give The English Cream Tea Company when using this website. The English Cream Tea Company is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The English Cream Tea Company may change this policy from time to time by updating this page.

We may collect the following information:
1) Name and job title
2) Contact information including email address
3) Demographic information such as postcode, preferences and interests
4) Other information relevant to customer surveys and/or offers

We require this information to understand your needs and provide you with a better service,
and in particular for the following reasons:
1) Internal record keeping
We may use the information to improve our products/services. We may periodically send
promotional emails about new products, special offers or other information which we think you
may find interesting using the email address which you have provided. From time to time, we may
also use your information to contact you for market research purposes. We may contact you by
email, phone or mail. We may use the information to customise the website according to your
2) Security
We are committed to ensuring  your information is secure. In order to prevent unauthorised
access or disclosure, we have put in place suitable physical, electronic and managerial procedures
to safeguard and secure the information we collect online.

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once
you agree, the file is added and the cookie helps analyse web traffic or lets you know when you
visit a particular site. Cookies allow web applications to respond to you as an individual. The web
application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our website may contain links to other websites of interest. However, once you have used these
links to leave our site, you should note that we do not have any control over that other website.
Therefore, we cannot be responsible for the protection and privacy of any information which you
provide whilst visiting such sites and such sites are not governed by this privacy statement. You
should exercise caution and look at the privacy statement applicable to the website in question.

You may choose to restrict collection or use of your personal information in the following ways:
1) Whenever you are asked to fill in a form on the website, look for the box that you can click to
indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
2)You may request details of personal information which we hold about you under the Data
Protection Act 1998. If you would like a copy of the information held on you please write to:
BRAMLEY HOUSE, CHELMSFORD ROAD, WHITE RODING, DUNMOW, ESSEX CM6 1RF.  If you believe that any information we are holding on you is incorrect or incomplete, email or write to us at the above address. We will promptly correct anything found to be incorrect.

We need to provide you with certain information on the personal information we collect from you (also called “Data”) and the information below sets out how we may collect the information and use it.  We take your privacy and security of any information (which, for the purposes of this Notice we will refer to as ‘Personal Data’) that you provide to us very seriously. It is this policy (together with all of our other Terms of Use) as documented or referred to on our website and which sets out the basis on which any personal data we collect from you or that you provide to us will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.  By visiting our website and by completing or filling any of our forms you are accepting and consenting to the practices described in this policy.

For the purposes of the EU General Data Protection Regulations and any subsequent UK legislation based on those Regulations (GDPR) the data controller is this company and our Data Protection supervisor is Jane Malyon.  If you have any issues about how your data is being used she may be contacted via  the website. In our opinion we are not required to and have not appointed a formal Data Protection Officer.

The Detail
We may collect and process the following data.  Information you give to us: This is information about you that you give us by filling in forms on our Website (including the information you provide when you register to use our website, subscribe to our service, search for a product, place an order on our Website or participate in any function on our Website) or completing any forms that we have provided you with or by corresponding with us by phone, email or otherwise. To be clear this information may include your name, address, email address and phone number, financial and credit card information, personal description and photograph. With regard to each of your visits to our website we will automatically collect the following information.

Technical Information.  This may include, eg the IP address used to connect your computer to the internet, your log-in information, browser type and version, and time-zone setting.

Information about your visit.  This may include the full URL through and from our Website including date/time. Such information as is otherwise provided by you in order for us to reasonably be able to provide you with our services. We may also receive information about you from other sources including other websites that we operate or other services that we provide.  We may share that data internally and combine it with data we have already collected.  We will only share and combine your data so we can provide the services or other services or products that  you have requested.  We work closely with some third parties (including, eg business partners, sub-contractors, payment and delivery services advertising networks, analytics providers, search information providers and credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information. It is also possible that we may collect information as a result of combining certain data we have collected or which has been inferred by analytical algorithms.  Any such information will only be used if we can reasonably assume that it will comply with this policy.

Uses that we make of the information provided
We use the information held about you in the following ways:  If you provide us with information you consent  to us using it as follows:
to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us:
to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about or which we reasonably feel would be of interest to you...
to provide you with permitted selected third parties to provide you with information about goods or services we reasonably feel may interest you.  If you are an existing customer we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiation of a sale to you. If you are a new customer, and where we permit selected third parties to use your data we (or they) will contact you by electronic means only if you have consented to this).  In order for us to use your data in this way or to pass your details on to third parties for marketing purposes please tick the relevant box situated on the form from which we collect the data.
to notify you about changes to our services.
to ensure that content from our website is presented in the most effective manner for you and your computer.
You consent to us using information we have collected about you either directly or from other sources (but not necessarily directly from you) for:
WEBSITE  - to administer our Website and for internal operations including trouble-shooting, data analysis, testing, research, statistic and survey purposes.
to improve our Website to ensure that content is presented in the most effective manner for you and your computer.
to allow you to participate in inter-active features of our service when you choose to do so.
as part of efforts to keep our Website safe and secure.
to measure or understand the effectiveness of advertising.
to make suggestions and recommendations to you and other users of our Website about goods or services that may interest you or them.

Our business relationship with you
to contact you to provide our services or products...for internal record keeping...
to provide you with our products...Information we receive from other sources.

We will use this combined information for purposes set out above depending on the types of information concerned. These paragraphs tell you who we will share your information with
You agree that we have the right to share your personal information with:
Any member of our Group which means our subsidiaries, our ultimate holding company and its subsidiaries as defined in Section 1 on 59 of the UK Companies Act 2006.
Subject to your consent to selected third parties including: Business Partners, Suppliers and Sub-Contractors for the performance of any contract we enter into with you. Analytics and Search Engine Providers that assist us in the improvement and optimisation of our Website.
Credit Reference Agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you. Any legal authorities in order to comply with anti money laundering regulations and responsibilities.  In particular we may disclose your personal information as follows:

With your consent
In the event that we sell or buy any business or assets in which case which require us to disclose your personal data to the prospective seller or buyer, such business or assets: 
If the Company or substantially all of its assets are required by the third party, in which case personal data held by the Company relating to  its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our Terms of Use and any other Agreements or to protect the rights, property or safety of  our customers or others.

How we will look after your personal information we have collected
We will ensure that we keep a record of your information. We will only keep your information for as long as we reasonably or legally need in order to provide you with the services you have requested or for a period of 2 years unless you have opted for us to keep it for specific times or reasons
Your personal information will be stored on secure servers based at our offices and protected by passwords to limit those who have access. We will ensure that that data is held compliant with your rights set out below. If the data is in hard copy format we will take reasonable precautions to secure it. Under GDPR you have certain rights which we set out below:

The right to be informed about the personal information held and to access it
The right to check that the personal information we hold is accurate
The right to have inaccuracies deleted or altered
The right to have the information erased or to restrict processing
The right to take away any personal data that you have provided, you have consented to us obtaining or is obtained by automatic methods
The right to object generally and to lodge a complaint to the Information Commissioners Office
The right not to be subjected to automatic decision making

Outside of the European Union?
If we send your personal information outside of the EU we will need your specific consent. Without that our policy is not to send personal information outside of the EU.

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